This course enables you to collect, monitor, and analyze website traffic statistics.
Anyone who manages, or may be required to manage, a website.
Prerequisites:- At least basic everyday use of the web for personal purposes (browsing, social media, research, etc.).
- To be a website administrator or, at a minimum, to have managed a website before.
Enable participants to:
- Understand how to create and manage a Google Analytics account,
- Understand how to install tracking elements on their website,
- Understand, analyse, and leverage the data provided by the Google Analytics interface,
- Define and monitor performance indicators in order to optimise the website.
1. Introduction to Web Analytics
- A website and its objectives
- The types of data provided by a website and their importance
- Performance indicators
2. Google Analytics: Overview
- Overview of the tool, its interface, and its features
- Creating a Google Analytics account
- Installing and configuring Google Analytics
- UA code and Google Tag Manager
- Google Analytics: Use
- The dashboard
- Visitors: understanding who your website visitors are
3. Audience segments
- Acquisition: understanding how visitors arrive at your website
- Behaviour: understanding what visitors do on your website
- Conversion: understanding whether or not your website is meeting the objectives you have set
The topics covered are almost always illustrated with at least one concrete example, enabling participants to understand them better. Tips and tricks based on the trainer’s experience will be shared throughout the introduction to the subject.
Participants will also be able to ask questions related to their own activity so that they can easily put it into practice within their company.
The various interactions (questions asked directly to participants, Q sessions, etc.) between the trainer and the participants will make it possible to assess their understanding of the material.
Issuance of a certificate of attendance.
Remote training.
For in-house training, please contact us.
