This training helps maximize a website’s organic visibility.
Anyone who manages or will be managing the natural search engine optimization of a website.
Prerequisites:- Regular use of search engines at least for personal purposes,
- Be completely comfortable with concepts related to website management (hosting, URL, links, blog, pages, etc.).
Enable participants to:
- Understand the general philosophy to follow when seeking to implement natural search engine optimization (SEO) actions for your site,
- Grasp how natural search engine optimization (SEO) works on Google,
- Identify the fundamental criteria to work on to optimize your site’s natural search engine optimization (SEO) on Google as well as the performance indicators to monitor,
- Discover some free tools that can be used as part of actions aimed at optimizing your site’s natural search engine optimization (SEO) on Google.
- Introduction to Digital Marketing
- Web Marketing: key elements and the role of data
- Overview of Digital Marketing strategies
- Overview of different techniques
- The role of the internet user
- Why attract as many visitors as possible to your website?
- Tracking and performance monitoring
- Attracting visitors to your website organically
- Attracting through Google (SEO)
- Attracting through Social Media (SMO, Live Shopping, etc.)
- Attracting through Email Marketing
- Attracting through Reputation
- Attracting visitors to your website through paid methods
- Attracting through Google (SEA)
- Attracting through Social Media (Social Ads)
- Attracting through Influencers
- Attracting through Advertising Banners (Display, Native Ads, etc.)
Throughout the discovery of the fundamental criteria to work on for SEO on Google, a “common thread” site is used as an example and allows for concrete illustration of the material, enabling better understanding by participants. Tips and tricks based on the trainer’s experience will be shared during the discovery of the material.
Participants will also be able to ask questions about their own activities so they can easily apply what they learn in their company.
For certain topics, quick presentations/demonstrations of free tools will be conducted by the trainer, an SEO specialist.
The various interactions (questions asked directly to participants, Q sessions, etc.) between the trainer and participants will allow for evaluation of their proper understanding of the material.
Remote training.
For in-house training, please contact us.
