This training allows you to discover and understand the digital marketing solutions to implement to attract a maximum of visitors to your website.
Anyone who manages or is likely to manage a website.
Prerequisites: Regular use of the Web, at least for private purposes
(browsing, social networks, searching…)
Enable participants to:
- To discover and understand the Digital Marketing actions that can be implemented to attract a maximum number of visitors to one’s website;
- To determine the most appropriate Digital Marketing techniques for one’s website after identifying the advantages and disadvantages of each.
- Introduction to Digital Marketing
- Web Marketing: Key Elements and the Role of Data
- Overview of Digital Marketing Strategies
- Overview of Different Techniques
- The User’s Place
- Why Attract a Maximum Number of Visitors to Your Website?
- Tracking and Performance Monitoring
- Attracting Visitors to Your Website Organically
- Attracting Through Google (SEO)
- Attracting Through Social Networks (SMO, Live Shopping…)
- Attracting Through Email Marketing
- Attracting Through Reputation
- Attracting Visitors to Your Website Through Paid Methods
- Attracting Through Google (SEA)
- Attracting Through Social Networks (Social Ads)
- Attracting Through Influencers
- Attracting Through Banner Ads (Display, Native Ads…)
The topics covered are almost always illustrated with at least one concrete example, enabling participants to understand them better. Tips and tricks based on the trainer’s experience will be shared throughout the introduction to the subject.
Participants will also be able to ask questions related to their own activity so that they can easily put it into practice within their company.
The various interactions (questions directly posed to participants, Q sessions, etc.) between participants and the trainer, a Digital Marketing specialist, will allow for the evaluation of their understanding of the subject matter.
Address: Color Business Center, 19 rue de l’industrie L-6089 Bertrange
For in-company training, please contact us.
