This course allows you to discover various platforms and make an informed choice to ensure your online presence and visibility.
Anyone who manages or is required to manage a company’s online visibility and presence.
Prerequisites: Regular use of the web, at least for private purposes (browsing, social media, searching, etc.).
Enable participants to:
- Discover various platforms that can be utilized by a company to benefit from an online presence,
- Understand how to transform “online presence” into “visibility,”
- Gain a clearer understanding of which platforms to use and which actions to take based on the specific company.
- Introduction
- Why should a company have an online presence?
- Competition, consumer behavior, catchment area, internationalization…
- Overview of platforms for establishing an online presence
- Online Presence vs. Online Visibility
- Focus on the company website
- Key elements to consider before utilizing a website
- The target audience
- The desired type of website
- Available solutions
- How to maximize the company’s visibility through its website?
- Search engine optimization (SEO), advertising, communication…
- Focus on third-party websites
- Main types of third-party websites
- Third-party websites only? Third-party websites + company website?
- How to maximize the company’s visibility through third-party websites?
- Focus on social media
- Key elements to consider before utilizing social media
- The target audience
- The company’s business activity
- Available social networks
- How to maximize the company’s visibility through social media?
- Focus on search engines
- Overview of search engine types
- “Global” search engines
- “Vertical” / “specialized” search engines
- “Internal” search engines
- How to maximize the company’s visibility on Google?
- Search engine optimization (SEO), Business Profile, advertising…
The points covered are almost always illustrated by at least one concrete example, allowing for better understanding by the participants. Tips and tricks based on the trainer’s experience will be shared during the course.
Participants will also be able to ask questions regarding their own business activity so they can easily put the material into practice within their company.
The various interactions (questions asked directly to participants, Q sessions, etc.) between the trainer and the participants will make it possible to assess their understanding of the material.
Issuance of a certificate of attendance.
Remote training.
For in-house training, please contact us.
